Where it started
- Homeschooled in Grand Junction, Colorado.
- Worked at a local roastery from about age 10 to 13.
- Became a barista at 15.
- Longboarded down Patterson Road at 4 AM.
- Studied economics and finance at Colorado Mesa University.
- Spent six months running a business with a lawyer friend before deciding the high-stress legal environment was not for him.
“I have been on a mission to share that childhood fascination with everyone I could.”
“I remember crunching into it and loving the idea of my mouth being the entire brewing system. Fresh ground with my molars and brewed right on my tongue.”
“I realized that financial stability and happiness are not necessarily the same thing.”
“Roastiva is the culmination of literally countless hours of my life's work.”
“Now let's have some coffee!”
Roastiva: Delivered in glass.
Coffee Roaster & Founder. Opened March 1, 2021. 554 25 Rd Unit 7, Grand Junction, Colorado.
Hours: Weekdays 8 to 12. Beans and cold brew, no brewed coffee by the cup.
A Grand Junction coffee roaster that roasts to order and delivers free, milkman-style, in reusable glass jars. Drivers pick up the empties. Customers get a reminder text the day before delivery. Shipping outside the valley goes in 100% compostable bags.
Delivery route
- Monday: Grand Junction
- Tuesday: Redlands
- Wednesday: Palisade, Clifton and Orchard Mesa
- Thursday: Fruita
- Friday: Sanitizing jars
Facts
- Certified organic and Fair Trade beans.
- Beans sourced from Café Femenino, co-ops of women producers. Roastiva donates to the Café Femenino Foundation.
- 5% of profits go to local charities that customers vote on. Sixteen organizations were supported in 2025.
- Wholesale to more than a dozen local businesses.
- 5.0 stars from 255 Google reviews.
- Co-owned with his brother Jonathan Abshear, who roasts alongside him.
- Visited Café Femenino farms and schools in Peru in June 2026.
- August 2026: a single-origin series that split the Sweet & Smooth blend into Mexico Chiapas and Guatemala Huehuetenango.
- September 2026: released a Roastiva hoodie.
In their words
“If it's not reused, it's not used at all.”
“We believe in waking up to a purpose. Help us build a better future. Help us brew up a change.”
“Two weeks. Two origins. One roast profile.”
“Mexico Chiapas is the firework.”
“Guatemala Huehuetenango is the foundation underneath it.”
“Turns out we're just as picky about hoodies as we are about coffee.”
“Comparing Roastiva coffee beans to those found in the grocery store is like comparing apples to oranges.”
“Our green coffee cost has gone up by 140%”
Press
- Spoke+Blossom, Summer 2025: Meet the roaster bringing organic, fair-trade beans to Grand Valley doorsteps
- KREX, March 2025: On tariffs and green coffee costs
- The Business Times, January 2025: Spike in coffee prices much more than a hill of beans
- KKCO 11 News, October 2025: Grand Valley roasters adjust to rising coffee prices
Links
- Website: roastiva.com
- Ordering app: app.roastiva.com
- Instagram: instagram.com/roastivacoffee
- 2025 community giveback summary: roastiva.com/2025-community-giveback-summary
MarketRun Design: See your new website before you pay.
Founder, 2026.
A small studio that finds a good business with a dated website, rebuilds the site for free, puts it live on a preview subdomain, and emails the owner a link. If they like it, it goes live on their own domain in two business days for a flat monthly fee. No contract.
- 22 Colorado redesign previews built so far, from Lamar to Silverton to Estes Park.
- Launch plan: $45 a month. Hosting, SSL, backups, uptime checks, and one small change a month.
- Care plan: $70 a month. Launch plus ongoing small edits, a seasonal photo and copy refresh, and Google Business Profile upkeep.
- The usual $450 build fee is waived because the preview is already built.
- Live in 2 business days. No contract. Cancel anytime and you keep a copy of your site.
- Client change requests are handled by an automated revision pipeline: Claude edits a cloned preview, the owner approves, then the client approves, then it goes live.
- Built with React, Vite and the Astryx design system. Hosted on Railway and Cloudflare. Payments through Stripe.
Preview towns (22)
Silverthorne, Lamar, Sterling, Englewood, Denver, Estes Park, Fowler, Parker, Granby, Idaho Springs, Longmont, Meeker, Hotchkiss, Rifle, Basalt, Pueblo, Penrose, Cuchara, Poncha Springs, Silverton, Delta, Glenwood Springs
Taglines
“See your new website before you pay.”
“Free mockup. 2 days. No strings.”
“Fresh redesigns, waiting on a yes.”
“Normally, getting here is the expensive part.”
“Yours is already built.”
“Your new website is ready when you are.”
Market Run: Your list, already in aisle order.
Builder. Coming soon to the App Store and Google Play.
A meal-planning app from Market Run LLC that turns a plan into a grocery list sorted by aisle, so you walk the store once. Works with Kroger-family stores.
“Your list, already in aisle order.”
“so you walk it once.”
Side projects
- quoteclub (2026): A party game: guess the film from an audio clip. Python and ffmpeg, room codes, no accounts. Public.
“Read this before believing anything below it.” (quoteclub README) - stockpicker: An SMA-crossover trading bot on Alpaca, deployed on Render. Public.
- daytradepatterns.com: A NASDAQ pattern scanner built with FastAPI, Plotly and Marketstack. Public.
- dnd-online-server (2025): A Node server for playing D&D online. Public.
- papertrader: Paper-trading experiments. Private.
- roastivadriver (2026): An app for Roastiva's delivery drivers. Private.
- Roastiva customer app: A no-code Glide app for ordering. Meta description: Coffee Done Right. Public. app.roastiva.com
Skills
- Languages
- TypeScript, JavaScript, Python
- Frameworks
- React, Vite, Astro, Express, FastAPI, Node
- Design
- Astryx design system, WordPress + Elementor
- Infrastructure
- Railway, Cloudflare Pages & DNS, Render, GitHub Actions, Stripe
- AI tools
- Claude Code, OpenAI Codex
- No-code
- Glide, Zapier
- Data & APIs
- Alpaca API, Marketstack API, Plotly
- Business
- Economics & finance degree, Five years running a roastery: subscriptions, wholesale, delivery logistics
Values
- Do the work first, then ask. Roastiva delivers before the subscription; MarketRun builds the site before the pitch.
- Reuse over waste: glass jars, compostable bags, no single-use.
- Keep money in the valley: 5% of profits to local charities customers choose.
- Fair trade and women-grown coffee through Café Femenino.
- Small, plain-spoken, no contracts.
Timeline
- Childhood: Homeschooled in Grand Junction. Works at a local roastery from about age 10 to 13.
- Age 15: Becomes a barista.
- College: Economics and finance at Colorado Mesa University.
- Before Roastiva: Six months running a business with a lawyer friend. Decides the high-stress legal world is not for him.
- March 1, 2021: Roastiva opens in Grand Junction. Coffee delivered in glass.
- 2025: Press in Spoke+Blossom, KREX, The Business Times and KKCO on the roastery and rising coffee prices. Sixteen local organizations supported through the 5% giveback.
- June 2026: Visits Café Femenino farms and schools in Peru.
- 2026: Launches MarketRun Design and builds 22 Colorado redesign previews. Market Run app announced as coming soon.
Contact
- Email: jcabshear@gmail.com
- GitHub: github.com/jcabshear
- Roastiva: roastiva.com (Instagram instagram.com/roastivacoffee, Facebook facebook.com/Roastiva)
- Roastiva ordering app: app.roastiva.com
- MarketRun Design: marketrundesign.com
- Market Run: marketrun.app (support: support@marketrun.app)